Leadership that Sells is a conversation series with founders, CEOs, sales leaders, and operators.
We talk about:
where leadership models quietly break down
how commercial decisions change under constraint
what experienced leaders eventually stop doing
The focus is judgement, not slogans. Each episode is typically about 30-35 minutes of value.

8 June 2026
Most leaders assume transformation fails because the strategy was wrong. I don’t buy that. In this conversation with Sridhar Ravilla, we unpacked why good strategies routinely fail after approval and why the real problem is...
1 June 2026
Most founders think they have a productivity problem. I think most of them have a capacity problem. In this conversation with Lisa Woodruff, we unpacked something that shows up in businesses far more often than...
25 May 2026
Most commercial leaders think they’ve got a pipeline problem when they’ve actually got a systems diagnosis problem. This conversation with Michael Manzi gets into the difference between copying tactics and actually understanding what drives performance....
20 April 2026
Most people wait for permission to lead. That’s the mistake. This conversation with David Graddy is a reminder that leadership isn’t a promotion. It’s a pattern of behaviour. And if you’re not already doing it,...
13 April 2026
Most leaders think growth comes from doing more. Hiring more people. Adding more activity. More meetings, more pipeline, more noise. Reed Nyffeler has spent two decades proving the opposite. He scaled a security franchise from...
6 April 2026
Most marketing isn’t broken because people aren’t trying hard enough. It’s broken because nobody actually understands what marketing is supposed to do. This conversation with Gee Ranasinha is a proper teardown of the nonsense. Too...
17 June 2024
12 January 2023
2 January 2023
22 December 2022
19 December 2022
16 November 2022
6 November 2022

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