The Podcast

Leadership that sells - the podcast

Leadership that Sells is a conversation series with founders, CEOs, sales leaders, and operators.

We talk about:

  • where leadership models quietly break down

  • how commercial decisions change under constraint

  • what experienced leaders eventually stop doing

The focus is judgement, not slogans. Each episode is typically about 30-35 minutes of value.

Listen on:

8 June 2026

Most leaders assume transformation fails because the strategy was wrong. I don’t buy that. In this conversation with Sridhar Ravilla, we unpacked why good strategies routinely fail after approval and why the real problem is...

1 June 2026

Most founders think they have a productivity problem. I think most of them have a capacity problem. In this conversation with Lisa Woodruff, we unpacked something that shows up in businesses far more often than...

25 May 2026

Most commercial leaders think they’ve got a pipeline problem when they’ve actually got a systems diagnosis problem. This conversation with Michael Manzi gets into the difference between copying tactics and actually understanding what drives performance....

20 April 2026

Most people wait for permission to lead. That’s the mistake. This conversation with David Graddy is a reminder that leadership isn’t a promotion. It’s a pattern of behaviour. And if you’re not already doing it,...

13 April 2026

Most leaders think growth comes from doing more. Hiring more people. Adding more activity. More meetings, more pipeline, more noise. Reed Nyffeler has spent two decades proving the opposite. He scaled a security franchise from...

6 April 2026

Most marketing isn’t broken because people aren’t trying hard enough. It’s broken because nobody actually understands what marketing is supposed to do. This conversation with Gee Ranasinha is a proper teardown of the nonsense. Too...

17 June 2024

In today's episode, "How to Shift Your Organisation from Fear to Love," we're joined by Malti Bhojwani, a seasoned executive coach and author, who shares her expert insights on transforming workplace environments.Malti introduces us to...

12 January 2023

Join me in this remarkable 1 hour special episode with Jo Owen on a wide ranging conversation covering: The mindset of highly effective leaders: Elon Musk, ruthlessness and obsession - is it a bug or...

2 January 2023

"Have you tried turning him off and on again?" What would appear in your personal operating manual? How you want to be informed and kept up to date. What's your hierarchy of communication? How do...

22 December 2022

"Measure twice, cut once" said Tom Lavery's old design & tech teacher, Dr Knapp. He's CEO over at Jiminny (Tom, not Dr. Knapp...). Talking about first aid for new managers - we spoke about How...

19 December 2022

Becoming global CEO of a face-to-face training company on the leading edge of a global shutdown is a problem on a planetary scale. Thankfully, Camiel Gielkens, CEO of Schouten Global, one of the world's biggest...

16 November 2022

Leading a vital part of the UK's national infrastructure - serving over 2 million citizens - Neil Odin has climbed the Fire Service career ladder (his words...) and leads a £90M organisation with 60 fire...

6 November 2022

Rachel Kay is the Chief Learning Officer for Babington. With 25 years of leadership experience ranging from Greek holiday destinations to high-tech aerospace, school boards and the British Computer Society, she has some strong ideas...
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what we have done

The journey so far

We’re on a journey to bring the best in real-world tactics that have been battle-tested by those at the top. These conversations form the backbone of our renowned Practical Leadership Academy Playbook course, where your managers can learn to lead with clarity, drive results, and elevate your all of your management teams.
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