The Podcast

Leadership that sells - the podcast

Leadership that Sells is a conversation series with founders, CEOs, sales leaders, and operators.

We talk about:

  • where leadership models quietly break down

  • how commercial decisions change under constraint

  • what experienced leaders eventually stop doing

The focus is judgement, not slogans. Each episode is typically about 30-35 minutes of value.

Listen on:

15 September 2025

Most sales leaders treat recruitment like an admin task. Big mistake. In this episode, I’m joined by David Revell, a specialist in finding, attracting and hiring top-tier sales talent in the cleaning and hygiene industry,...

8 September 2025

In this deeply personal and powerfully practical episode, I sit down with legacy alchemist Markus Neukom to unpick the roots of imposter syndrome and its impact on sales leaders and high performers. What starts as...

1 September 2025

In this episode of Leadership that Sells, I’m joined by Philip Atkinson — team coach, agile expert, and author of Be Wise: 12 Leadership Lessons from a Busy Beehive. Philip brings decades of global commercial...

28 July 2025

In this episode of Leadership that Sells, I’m joined by Joelle Kaufman – bestselling author, CRO whisperer and neuroscience-driven performance coach – and we’re diving deep into one of the biggest leadership superpowers: dealing with...

21 July 2025

In this episode of Leadership that Sells, I sit down with serial entrepreneur and business mentor Ral West — a woman who’s scaled multiple businesses (including one sold to Alaskan Airlines), built powerhouse teams, and...

14 July 2025

In this episode of Leadership that Sells, I’m joined by Carmen Sederino — performance master, speaking strategist and creator of the Illuminated Story Method — who shows us how to take the stage like a...

17 June 2024

In today's episode, "How to Shift Your Organisation from Fear to Love," we're joined by Malti Bhojwani, a seasoned executive coach and author, who shares her expert insights on transforming workplace environments.Malti introduces us to...

12 January 2023

Join me in this remarkable 1 hour special episode with Jo Owen on a wide ranging conversation covering: The mindset of highly effective leaders: Elon Musk, ruthlessness and obsession - is it a bug or...

2 January 2023

"Have you tried turning him off and on again?" What would appear in your personal operating manual? How you want to be informed and kept up to date. What's your hierarchy of communication? How do...

22 December 2022

"Measure twice, cut once" said Tom Lavery's old design & tech teacher, Dr Knapp. He's CEO over at Jiminny (Tom, not Dr. Knapp...). Talking about first aid for new managers - we spoke about How...

19 December 2022

Becoming global CEO of a face-to-face training company on the leading edge of a global shutdown is a problem on a planetary scale. Thankfully, Camiel Gielkens, CEO of Schouten Global, one of the world's biggest...

16 November 2022

Leading a vital part of the UK's national infrastructure - serving over 2 million citizens - Neil Odin has climbed the Fire Service career ladder (his words...) and leads a £90M organisation with 60 fire...

6 November 2022

Rachel Kay is the Chief Learning Officer for Babington. With 25 years of leadership experience ranging from Greek holiday destinations to high-tech aerospace, school boards and the British Computer Society, she has some strong ideas...
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what we have done

The journey so far

We’re on a journey to bring the best in real-world tactics that have been battle-tested by those at the top. These conversations form the backbone of our renowned Practical Leadership Academy Playbook course, where your managers can learn to lead with clarity, drive results, and elevate your all of your management teams.
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