Practical Leadership

Practical Manager Playbook Course.

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LEADERSHIP THAT SELLS
THE Practical Leadership Playbook Course

Do you lead as well as you sell?

You need leadership that sells.

Learn the tools to lead, collaborate, and drive results—so you can focus on growth, not micromanaging.

Equip yourself with the right servant mindset, practical tools and real-time coaching

Trusted by over 100 teams in companies worldwide to transform their managers into confident leaders.

Benefits

Become a confident sales manager who leads their team and drives results

Bite-sized, actionable learning:

One or two 30-minute expert-led live sessions per week over either 18 or 9 weeks delivering practical tools and frameworks that make a diffence immediately.

Real-time support:

Live coaching clinics to address immediate challenges.

Proven results for your you and team:

Focused on practical tools and strategies that you can use from day one. 2 x 40 mins a week (9 weeks) or 1 x 40 mins a week (18 weeks).

How It Works

Our course is designed to deliver maximum impact with minimal disruption to your busy schedule. Here’s how we manage that:

Get the skills, confidence, and support you need to lead effectively. Start transforming your team today. Build yourself before you can build them.

Curriculums

What’s Included

Anyone who manages people and wants to get maximum performance out of their team with the least stress.
  • This  ultra-focused leadership course  gives your managers the absolute essence of solid, successful leadership and management. 
  • It’s the distillation of  2,000 hours of learning. 100s of the best thinkers and writers. 25 years of my pain and struggle  to learn what to do and what not to do.
  • There’s  no fluff – just the Essential Skills  and  Jobs To Be Done  for a successful leader. 
  • We leave your managers fully equipped  to build on these skills and develop their own management style – based on my opinions and interpretations and the rock-solid foundations of successful leaders going back from the Ancient Greeks, through to the classical management thinkers and practitioners like Peter Drucker, Jim Collins, Stephen Covey, Dale Carnegie and more. This stuff just works. It’s been around forever for a reason. 
  • They get over 60 pages of Essential guides and Action tips and Worksheets to help put every step into practice so they can see results immediately.
  • You select a group of people – max 12 for a private session.
  • We deliver 18 x 30 minute sessions over 9 weeks.
  • Group coaching sessions start with about 15-20 minutes of short, focused and 100% practical content on 1 topic at a time, then we bring live issues and discuss or practice.
  • Other courses are too long and too theoretical. I cover only the essential ideas you need to make sense of the practice.  Everything is practical  (the clue is in the name!). 
  • 30 minutes or less  means you can really  focus on just one topic at a time .
  • Digest, consider how to apply and discuss.
  • Get back to work and make an immediate impact.
  • Your managers can make an impact the same day they learn something new.
  • Upgrade their communication skills immediately .
  • Give better feedback immediately.
  • Be clearer about their expectations IMMEDIATELY !

My name is Paul Morton. I’m British, living near London in the Hampshire countryside. I founded this academy.

I’m a very experienced leader and manager with over 25 years of experience in Micro, Start-up, Scale up, Charity and Corporate organisations. I’ve led and managed over 500 people in my career in 10 roles in 5 companies. I’ve coached over 100 people to become better leaders.

This course has been followed by nearly 1,000 people.

Now I’m sharing what I coach in a live session, focused on getting your managers to be much, much better at the foundations of their roles.

You absolutely do not have to listen to me, but leading people and coaching others to do so has been one of the greatest things I’ve done in my career.

I’m a Learning & Development expert as well as Leadership coach and mentor to CEOs and Founders around the world.

I work with other coaches and experienced leaders to deliver this course to management teams across the world.

What's included

What we cover

Foundations of leadership

Personal effectiveness & decision making

Communication & influence

Difficult conversations & managing people

Difficult conversations & managing people

Testimonials
pricing plan

Event pricing

Switch Currency

On demand

€58

£49

$59

Per delegate

18 week live group

€537

£448

$555

Per delegate

Leadership that sells
- in-person masterclass

€3,587

£2,982

$3,719

Per delegate
JOIN OUR OPEN COURSE

Become the manager you always wanted to have

Choose the Practical Leadership Playbook for your team and start seeing results from day one. Run as a private cohort of your company’s managers, our course fits seamlessly into your managers’ schedules.
Faqs

Frequently Asked Questions

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Anyone who manages people and wants to get maximum performance out of their team with the least stress.
  • This  ultra-focused leadership course  gives your managers the absolute essence of solid, successful leadership and management. 
  • It’s the distillation of  2,000 hours of learning. 100s of the best thinkers and writers. 25 years of my pain and struggle  to learn what to do and what not to do.
  • There’s  no fluff – just the Essential Skills  and  Jobs To Be Done  for a successful leader. 
  • We leave your managers fully equipped  to build on these skills and develop their own management style – based on my opinions and interpretations and the rock-solid foundations of successful leaders going back from the Ancient Greeks, through to the classical management thinkers and practitioners like Peter Drucker, Jim Collins, Stephen Covey, Dale Carnegie and more. This stuff just works. It’s been around forever for a reason. 
  • They get over 60 pages of Essential guides and Action tips and Worksheets to help put every step into practice so they can see results immediately.
  • You select a group of people – max 12 for a private session.
  • We deliver 18 x 30 minute sessions over 9 weeks.
  • Group coaching sessions start with about 15-20 minutes of short, focused and 100% practical content on 1 topic at a time, then we bring live issues and discuss or practice.
  • Other courses are too long and too theoretical. I cover only the essential ideas you need to make sense of the practice.  Everything is practical  (the clue is in the name!). 
  • 30 minutes or less  means you can really  focus on just one topic at a time .
  • Digest, consider how to apply and discuss.
  • Get back to work and make an immediate impact.
  • Your managers can make an impact the same day they learn something new.
  • Upgrade their communication skills immediately .
  • Give better feedback immediately.
  • Be clearer about their expectations IMMEDIATELY !

My name is Paul Morton. I’m British, living near London in the Hampshire countryside. I founded this academy.

I’m a very experienced leader and manager with over 25 years of experience in Micro, Start-up, Scale up, Charity and Corporate organisations. I’ve led and managed over 500 people in my career in 10 roles in 5 companies. I’ve coached over 100 people to become better leaders.

This course has been followed by nearly 1,000 people.

Now I’m sharing what I coach in a live session, focused on getting your managers to be much, much better at the foundations of their roles.

You absolutely do not have to listen to me, but leading people and coaching others to do so has been one of the greatest things I’ve done in my career.

I’m a Learning & Development expert as well as Leadership coach and mentor to CEOs and Founders around the world.

I work with other coaches and experienced leaders to deliver this course to management teams across the world.

They’ll learn how to set themselves and their team up for success.

What the right mind-set is for a great manager (hint: it’s nothing to do with the manager).

How to get at least 25% of their time back by looking at their priorities and their calendar in a new way.

How to get work done , keep people on track, deal with problems when they arise.

Hire. Fire. Coach. Hold 1:1s that actually drive their team forward and that people want to come to.

Everything they need to become a really good manager. Going from good to great? Well, that depends how hard you work from here onwards! But They will get everything they need to be consistent, and successful with immediate impact.

Yes. Reassuringly expensive. Until you compare it with anything else.

Your investment in your management team is the highest leverage thing you can do as a leader.

Example: 1 managers, has 8 people in their care. 

You invest about $500 / £400 per series.

That’s a potential doubling of productivity for 8 people at about $60 / £50 EACH.

About 10 minutes. Seriously.

Depending what you start with – giving someone proper feedback, can show impact in their behaviour in literally minutes.

Sure – there are open clinics built in to the advanced and elite course programs. 

Managers can bring their live challenges to any of them and we’ll work on them together.

The Elite program also includes one private 1 to 1 session per delegate.

Yes. Zoom is used to host and record the sessions and you will get links to the content and recordings for the duration of the series.  

If you want to use a different tool to host – that’s at your choice and expense.

Faqs

Frequently Asked Questions

  • Most programs overwhelm managers with theory-heavy sessions. Our course delivers bite-sized, actionable learning and live coaching tailored to real challenges, ensuring immediate impact without disrupting their workflow.
  • Our content is focused on the must-know skills and tools. 
  • We deliver a punchy set of best-practices or guides and then take 5-10 minutes to work with it in the session as a team.
  • You will join a group of 8 – 12 other aspiring leaders and learn as a group. 
  • We’ll learn from each other and you can share your team dynamics and challenges in a supportive and friendly environment.
  • You will begin to lead with confidence and clarity
  • You’ll see improved team performance, reduced turnover, and more consistent growth.
  • You will be less stressed and more in control.
  • You will understand that your job is to make other people successful.
  • Just one or two 40-minute live sessions per week, depending on the edition you choose, plus 45 minute coaching clinics. The course is designed to fit into busy schedules.
  • For the best learning experience we cap the group size at a maximum of 14.
  • For our economics, we need a commitment of 8 delegates to run a session. 
  • WE RESERVE THE RIGHT TO RESCHEDULE A SESSION WHERE WE DON’T REACH THE MINIMUM OF 8 (Sorry).
  • You can run a smaller group privately in-house, but the pricing will be for 8 people.

No. This course is for any manager who wants to build, nurture, and lead a high-performing team.

What’s tailored for Sales Managers?

  • Coaching, structure, and accountability are core elements that sales managers rely on, and these are key focuses of this course.

Why Sales Managers are highlighted:

  • Sales teams are highly measured and observed, making it easier to track outcomes and prove results.
  • Development in sales management delivers the biggest return on investment quickly, making it an ideal starting point.

Why other leaders should send their managers:

  • The course builds leadership skills that scale across all teams—not just sales. Strong coaching and accountability are essential for driving results in any department.

Yes.

I want you to be happy with your investment in yourself.

I’ll take all the financial risk on me – so if you don’t like what you get within the first 14 days – I’ll give you a full refund. 

After that – I’ll give you a pro-rated refund vs the course progress remaining.

Still Have Questions? Contact Us!

Don’t leave your team’s success to chance.

Great managers aren’t born—they’re grown. 

Equip your managers with the skills, confidence, and support they need to lead effectively and drive your team’s success. 

Every day you wait is another day of missed opportunities, unfulfilled potential, and inconsistent results. Invest in leadership that delivers. People leave your company mostly because of their manager. Who’s next?

Your Team Isn’t a Team — And That’s Why Your Coaching Isn’t Working

Get the practical toolkit for leaders of high-autonomy sales teams.

Unlock instant access

  • The 3-part framework for leading high-autonomy teams.

  • Practical tools to fix delegation, team meetings, and 1:1s.

  • The data-driven case for evolving beyond Presidents Club.

Our guide has already helped over 1,000 managers unlock their team’s potential.