Leadership that sells Course

Free leadership training for sales managers*

Lead first, Sell more – Unlock the potential in your sales teams

One of the earliest things I do in sales organisations is make sure that sales managers have the tools to lead, collaborate, and drive results. If they get that kind of support, only then they can focus on the growth you need.

But they’re usually too busy micromanaging and demotivating their teams towards the exit bacause they’ve never had the chance to learn how to lead.

Imagine a sales manager with the right servant mindset, practical tools and real-time coaching. They’ll be driving a high-performing team hitting target after target.

My Leadership That Sells playbook course will help make that happen.

I’m giving it away in a small attempt to improve the lives of managers and sellers everywhere.

* If you want to use this for more than a few folk – be a chap and bung me a coffee / small lake house. 

How you should use this content

This course is designed to deliver maximum impact with minimal disruption to your managers’ busy schedules. Here’s how you can achieve that:

1

Cohort-Based Learning:

Put a group private cohort of 8-14 of your managers, guided by one of your more experienced executives, and let them take then talk through the content twice a week over a 9-week journey.

2

Kick-Off Session:

The journey should begin with a 45-minute kick-off session. This session sets the stage, aligns expectations, and engages your team right from the start.

Your executive or leader should ask ‘what have you learned?‘ and ‘how will you apply it?‘ and ‘how can I help?‘.

3

Bite-Sized, Actionable Training:

Over the 9 weeks, your team should participate in 2 x 30-minute live virtual sessions each week. Each session builds on the last, focusing on the core “Jobs To Be Done” for effective, practical management—from managing themselves to becoming a Practical, Servant Leader who drives high performance and consistent results.

4

Digital Support and Resources:

Your managers can be supported with the session recordings, and then the actionable tips, essential guides for ongoing reinforcement.

Equip your managers with the skills, confidence, and support they need to lead effectively. Start transforming your teams today.

What's available

What the content covers

Leadership that Sells is built on a simple framework: C.O.R.E.

Clarity | Ownership | Relationships | Execution

Clarity (Set the direction)

  • 1. Mindset of a practical leader
  • 2. Managing from your strengths
  • 3. Managing time & setting priorities
  • 4. The power of saying ‘no’ to anyone
  • 5. Hiring with data

Ownership (Accountability & growth)

  • 6. Set expectations to drive performance
  • 7. Holding people accountable
  • 8. Practical delegation – tight, loose, tight
  • 9. Give feedback that develops people
  • 10. Difficult conversations made easier
  • 11. Firing with compassion

Relationships (Communication & trust)

Execution (Resilience & high performance)

  • 16 Handling impostor syndrome
  • 17. How to stop procrastination
  • 18. Managing stress

Practical leadership video course

Clarity (Set the direction)

Clarity (Set the direction) ​

5 Videos

Ownership (Accountability & growth)

Ownership (Accountability & growth)

6 Videos

Relationships (Communication & trust)

Relationships (Communication & trust))

4 Videos

Execution (Resilience & high performance)

Relationships (Communication & trust))

3 Videos
Free toolbox

Get free access to the accompanying toolbox now

Every session has a full guide and toolset that accompanies it. Over 68 pages in total – great material and checklists. 

Download the 68 page toolbox now
Faqs

Frequently Asked Questions

  • Most programs overwhelm managers with theory-heavy sessions. This course can be used to deliver bite-sized, actionable learning and live coaching tailored to real challenges, ensuring immediate impact without disrupting their workflow.
  • Your managers should join a cohort led by one of your experienced executives. Not a trainer. Someone who knows your company and has walked the talk. This makes the training relevant to your team dynamics and challenges.
  • Managers will lead with confidence and clarity. 
  • You’ll see improved team performance, reduced turnover, and more consistent growth.
  • Just two 30-minute live sessions per week, I’d also suggesst an extra 45 minute coaching clinic every few weeks. The course is designed to fit into busy schedules.
  • Because this is a video course – you can have as many people as you like take it and pay whatever you think it’s worth.  
  • However, for the best learning experience and group dynamics I recommend a maximum group size of 14 – this is up to you however.

It’s essentially free.

Between roles, I spent about 200 hours putting this together. It’s the culmination of a lot of courses and training that I’ve worked with over the years. 

One of the biggest levers you have is how well your managers perform in their roles. Improve that, you improve everything. 

So I’ve often pushed management teams at all levels to become better at what they do – its a surprisingly fast return on effort and time spent.

How much?

You can consume all of the content without paying. If you think it’s valuable, buy me a coffee. 

Testimonials
I have picked up so many new ideas and put them into practice already. Thank you It was a very interactive program. I loved that Paul, although leading the session, included us in all points - getting us to share our experiences.
Bertha Mizzi
Bertha MizziSuccess Client
The sessions are to the point and very focused on a single topic. Length is 30 mins, so good to take a break with a cup of tea and learn and engage. Then plenty of time to put into practice during the day. It's all relevant and useful. Giving feedback, one to ones as well as interviewing. The exercises push me out of my comfort zone!
Linda Britten Shaw
Linda Britten ShawSuccess Client
As I am new to the leadership role, I found this series extremely impactful and highlighted a lot of very helpful information for me.
Owen Brown
Owen BrownSuccess Client
As a newcomer to leadership and people management, this course has been a true revelation. It helped me shift my mindset and perspective towards focusing on how I can help my team succeed and grow. I was impressed by the course structure—concise and straight to the point, filled with relevant examples and invaluable mentorship.
Olena
OlenaSuccess Client
The course was a real game changer. It gave me practical tools I could use straight away, such as how to manage my strengths and prioritise tasks and coach my team to do the same. One of my favourite sessions was on how to leverage the power of saying 'no' and how it can help you double your productivity.
Bernd Quehenberger
Bernd QuehenbergerSuccess Client
The value all managers will get from this course is enormous . If I had known half of this stuff, I wouldn't have made nearly as many ridiculous mistakes starting out
Rathna Kumar
Rathna KumarSuccess Client
Paul has led us to meaningful improvements in how we work and the focus we have brought to our growth. His direct, practical, outcome-oriented advice is distinctive, actionable and hugely valuable.
Simon Haines
Simon HainesSuccess Client
I have picked up so many new ideas and put them into practice already. Thank you It was a very interactive program. I loved that Paul, although leading the session, included us in all points - getting us to share our experiences.
Bertha Mizzi
Bertha MizziSuccess Client

Your Team Isn’t a Team — And That’s Why Your Coaching Isn’t Working

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  • The 3-part framework for leading high-autonomy teams.

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