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		<title>Leadership that sells</title>
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		<description>Welcome to Leadership That Sells, the podcast for sales managers and leaders who want to inspire, serve, and unlock the greatness in their teams.

Leading a sales team is one of the most visible and high-pressure roles out there. Your team’s results are on display for everyone to see. But leadership isn’t just about hitting numbers—it’s about selling people on their own potential and helping them thrive.

Join Paul Morton, CEO of Practical Leadership Academy, as he explores how servant leadership and influence can transform the way you lead. With practical insights and real-world stories, you’ll discover how to build trust, drive results, and support your team in one of the most challenging and rewarding leadership roles.

If you’re ready to lead with purpose, inspire action, and create a culture of success, this podcast is for you.</description>
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		<copyright>© 2025 Practical Leadership Academy</copyright>
		<itunes:subtitle>Lead first, sell more – Unlock their potential</itunes:subtitle>
		<itunes:author>Paul Morton - Practical Leadership Academy</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Welcome to Leadership That Sells, the podcast for sales managers and leaders who want to inspire, serve, and unlock the greatness in their teams.

Leading a sales team is one of the most visible and high-pressure roles out there. Your team’s results are on display for everyone to see. But leadership isn’t just about hitting numbers—it’s about selling people on their own potential and helping them thrive.

Join Paul Morton, CEO of Practical Leadership Academy, as he explores how servant leadership and influence can transform the way you lead. With practical insights and real-world stories, you’ll discover how to build trust, drive results, and support your team in one of the most challenging and rewarding leadership roles.

If you’re ready to lead with purpose, inspire action, and create a culture of success, this podcast is for you.</itunes:summary>
		<itunes:owner>
			<itunes:name>Practical Leadership Academy - Paul Morton</itunes:name>
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		<googleplay:author><![CDATA[Paul Morton - Practical Leadership Academy]]></googleplay:author>
			<googleplay:email>paul@practical-leadership.academy</googleplay:email>			<googleplay:description>Welcome to Leadership That Sells, the podcast for sales managers and leaders who want to inspire, serve, and unlock the greatness in their teams.

Leading a sales team is one of the most visible and high-pressure roles out there. Your team’s results are on display for everyone to see. But leadership isn’t just about hitting numbers—it’s about selling people on their own potential and helping them thrive.

Join Paul Morton, CEO of Practical Leadership Academy, as he explores how servant leadership and influence can transform the way you lead. With practical insights and real-world stories, you’ll discover how to build trust, drive results, and support your team in one of the most challenging and rewarding leadership roles.

If you’re ready to lead with purpose, inspire action, and create a culture of success, this podcast is for you.</googleplay:description>
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<item>
	<title>147. Saul Cohen &#8211; How to Build a Business Buyers Trust</title>
	<link>https://practical-leadership.academy/podcast/147-saul-cohen-how-to-build-a-business-buyers-trust/</link>
	<pubDate>Mon, 03 Aug 2026 07:30:00 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/147-saul-cohen-how-to-build-a-business-buyers-trust/</guid>
	<description><![CDATA[One of the biggest mistakes founders make is believing their business will be valued for what it means to them. It won&#8217;t. Buyers pay for predictable cash flow and reduced risk, not emotional attachment. That&#8217;s why this conversation with Saul Cohen matters. We unpacked what really drives business value before an acquisition, why so many [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[One of the biggest mistakes founders make is believing their business will be valued for what it means to them. It won&#8217;t. Buyers pay for predictable cash flow and reduced risk, not emotional attachment. That&#8217;s why this conversation with Saul ]]></itunes:subtitle>
	<content:encoded><![CDATA[One of the biggest mistakes founders make is believing their business will be valued for what it means to them. It won&#8217;t. Buyers pay for predictable cash flow and reduced risk, not emotional attachment. That&#8217;s why this conversation with Saul Cohen matters. We unpacked what really drives business value before an acquisition, why so many [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[One of the biggest mistakes founders make is believing their business will be valued for what it means to them. It won&#8217;t. Buyers pay for predictable cash flow and reduced risk, not emotional attachment. That&#8217;s why this conversation with Saul Cohen matters. We unpacked what really drives business value before an acquisition, why so many [&#8230;]]]></itunes:summary>
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	<itunes:explicit>false</itunes:explicit>
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	<itunes:duration>00:35:09</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[One of the biggest mistakes founders make is believing their business will be valued for what it means to them. It won&#8217;t. Buyers pay for predictable cash flow and reduced risk, not emotional attachment. That&#8217;s why this conversation with Saul Cohen matters. We unpacked what really drives business value before an acquisition, why so many [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/08/Saul_Cohen6pkb0.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>146. Doug Levy &#8211; How to scale margins without scaling chaos</title>
	<link>https://practical-leadership.academy/podcast/146-doug-levy-how-to-scale-margins-without-scaling-chaos/</link>
	<pubDate>Mon, 20 Jul 2026 07:30:00 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/146-doug-levy-how-to-scale-margins-without-scaling-chaos/</guid>
	<description><![CDATA[Everyone talks about scaling. Far fewer people actually do it. In this conversation with Doug Levy, we unpack what real operational scale looks like. Not adding people because revenue is growing, but building a business where productivity outpaces payroll. We also get into why founders become the bottleneck, why poor hiring quietly destroys EBITDA long [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Everyone talks about scaling. Far fewer people actually do it. In this conversation with Doug Levy, we unpack what real operational scale looks like. Not adding people because revenue is growing, but building a business where productivity outpaces payrol]]></itunes:subtitle>
	<content:encoded><![CDATA[Everyone talks about scaling. Far fewer people actually do it. In this conversation with Doug Levy, we unpack what real operational scale looks like. Not adding people because revenue is growing, but building a business where productivity outpaces payroll. We also get into why founders become the bottleneck, why poor hiring quietly destroys EBITDA long [&#8230;]]]></content:encoded>
	<enclosure url="https://mcdn.podbean.com/mf/web/wpppe3cg97pv6uyf/146_DOUGH_LEVY_FINAL_AUDIO.mp3" length="37055459" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Everyone talks about scaling. Far fewer people actually do it. In this conversation with Doug Levy, we unpack what real operational scale looks like. Not adding people because revenue is growing, but building a business where productivity outpaces payroll. We also get into why founders become the bottleneck, why poor hiring quietly destroys EBITDA long [&#8230;]]]></itunes:summary>
	<itunes:image href="https://practical-leadership.academy/wp-content/uploads/2026/07/Doug_Levyb2gg5.png"></itunes:image>
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		<ssp:title>146. Doug Levy &#8211; How to scale margins without scaling chaos</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:25:43</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[Everyone talks about scaling. Far fewer people actually do it. In this conversation with Doug Levy, we unpack what real operational scale looks like. Not adding people because revenue is growing, but building a business where productivity outpaces payroll. We also get into why founders become the bottleneck, why poor hiring quietly destroys EBITDA long [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/07/Doug_Levyb2gg5.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>145. Crispin Thompson &#8211; How To Turn Strategy Into Results</title>
	<link>https://practical-leadership.academy/podcast/145-crispin-thompson-how-to-turn-strategy-into-results/</link>
	<pubDate>Mon, 29 Jun 2026 07:30:00 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/145-crispin-thompson-how-to-turn-strategy-into-results/</guid>
	<description><![CDATA[Most strategies don&#8217;t fail because the idea was wrong. They fail because nobody properly translated the idea into execution. In this conversation with Crispin Thompson, we got into the uncomfortable gap between strategy and results. We talked about why leaders keep looking for technology to solve process problems, why shiny new initiatives kill momentum, and [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Most strategies don&#8217;t fail because the idea was wrong. They fail because nobody properly translated the idea into execution. In this conversation with Crispin Thompson, we got into the uncomfortable gap between strategy and results. We talked about]]></itunes:subtitle>
	<content:encoded><![CDATA[Most strategies don&#8217;t fail because the idea was wrong. They fail because nobody properly translated the idea into execution. In this conversation with Crispin Thompson, we got into the uncomfortable gap between strategy and results. We talked about why leaders keep looking for technology to solve process problems, why shiny new initiatives kill momentum, and [&#8230;]]]></content:encoded>
	<enclosure url="https://mcdn.podbean.com/mf/web/zpdraw84m8d9wxw3/145_CRISPIN_THOMPSON_FINAL_AUDIO9pfr1.mp3" length="50824557" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Most strategies don&#8217;t fail because the idea was wrong. They fail because nobody properly translated the idea into execution. In this conversation with Crispin Thompson, we got into the uncomfortable gap between strategy and results. We talked about why leaders keep looking for technology to solve process problems, why shiny new initiatives kill momentum, and [&#8230;]]]></itunes:summary>
	<itunes:image href="https://practical-leadership.academy/wp-content/uploads/2026/06/CRISPIN_THOMPSON7f94s.png"></itunes:image>
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		<ssp:title>145. Crispin Thompson &#8211; How To Turn Strategy Into Results</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:35:17</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[Most strategies don&#8217;t fail because the idea was wrong. They fail because nobody properly translated the idea into execution. In this conversation with Crispin Thompson, we got into the uncomfortable gap between strategy and results. We talked about why leaders keep looking for technology to solve process problems, why shiny new initiatives kill momentum, and [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/06/CRISPIN_THOMPSON7f94s.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>144. Dr Debra Clary &#8211; How to Avoid Leadership Certainty Traps</title>
	<link>https://practical-leadership.academy/podcast/144-dr-debra-clary-how-to-avoid-leadership-certainty-traps/</link>
	<pubDate>Mon, 22 Jun 2026 07:41:00 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/144-dr-debra-clary-how-to-avoid-leadership-certainty-traps/</guid>
	<description><![CDATA[The more senior you become, the more dangerous certainty gets. That&#8217;s the idea at the heart of this conversation with Dr Debra Clary. Most leaders are rewarded for having answers. The problem is that eventually the answers become the thing that limits the business. What struck me most was the distinction between confidence and certainty. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[The more senior you become, the more dangerous certainty gets. That&#8217;s the idea at the heart of this conversation with Dr Debra Clary. Most leaders are rewarded for having answers. The problem is that eventually the answers become the thing that lim]]></itunes:subtitle>
	<content:encoded><![CDATA[The more senior you become, the more dangerous certainty gets. That&#8217;s the idea at the heart of this conversation with Dr Debra Clary. Most leaders are rewarded for having answers. The problem is that eventually the answers become the thing that limits the business. What struck me most was the distinction between confidence and certainty. [&#8230;]]]></content:encoded>
	<enclosure url="https://mcdn.podbean.com/mf/web/v69t8m5shwh36cm9/144_DEBRA_CLARY_FINAL_AUDIO.mp3" length="36314068" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[The more senior you become, the more dangerous certainty gets. That&#8217;s the idea at the heart of this conversation with Dr Debra Clary. Most leaders are rewarded for having answers. The problem is that eventually the answers become the thing that limits the business. What struck me most was the distinction between confidence and certainty. [&#8230;]]]></itunes:summary>
	<itunes:image href="https://practical-leadership.academy/wp-content/uploads/2026/06/Debra_Claryb5agb.png"></itunes:image>
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		<ssp:title>144. Dr Debra Clary &#8211; How to Avoid Leadership Certainty Traps</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:25:13</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[The more senior you become, the more dangerous certainty gets. That&#8217;s the idea at the heart of this conversation with Dr Debra Clary. Most leaders are rewarded for having answers. The problem is that eventually the answers become the thing that limits the business. What struck me most was the distinction between confidence and certainty. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/06/Debra_Claryb5agb.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>143. Dr. Tamara Patzer &#8211; How to Build Sales Trust in the Age of AI</title>
	<link>https://practical-leadership.academy/podcast/143-dr-tamara-patzer-how-to-build-sales-trust-in-the-age-of-ai/</link>
	<pubDate>Mon, 15 Jun 2026 12:17:44 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/143-dr-tamara-patzer-how-to-build-sales-trust-in-the-age-of-ai/</guid>
	<description><![CDATA[Most of the AI conversation is happening at the wrong level. We&#8217;re debating tools, prompts and productivity hacks when the real question is much older and much harder: what does it mean to be human? In this conversation with Dr Tamara Patzer, we explored AI visibility, trust, leadership and why discernment matters more than ever. [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Most of the AI conversation is happening at the wrong level. We&#8217;re debating tools, prompts and productivity hacks when the real question is much older and much harder: what does it mean to be human? In this conversation with Dr Tamara Patzer, we ex]]></itunes:subtitle>
	<content:encoded><![CDATA[Most of the AI conversation is happening at the wrong level. We&#8217;re debating tools, prompts and productivity hacks when the real question is much older and much harder: what does it mean to be human? In this conversation with Dr Tamara Patzer, we explored AI visibility, trust, leadership and why discernment matters more than ever. [&#8230;]]]></content:encoded>
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	<itunes:summary><![CDATA[Most of the AI conversation is happening at the wrong level. We&#8217;re debating tools, prompts and productivity hacks when the real question is much older and much harder: what does it mean to be human? In this conversation with Dr Tamara Patzer, we explored AI visibility, trust, leadership and why discernment matters more than ever. [&#8230;]]]></itunes:summary>
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		<ssp:title>143. Dr. Tamara Patzer &#8211; How to Build Sales Trust in the Age of AI</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:40:29</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[Most of the AI conversation is happening at the wrong level. We&#8217;re debating tools, prompts and productivity hacks when the real question is much older and much harder: what does it mean to be human? In this conversation with Dr Tamara Patzer, we explored AI visibility, trust, leadership and why discernment matters more than ever. [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/06/Tamara_Patzer968fc.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>142 Shridhar Ravilla &#8211; How to stop strategy dying in execution</title>
	<link>https://practical-leadership.academy/podcast/142-shridhar-ravilla-how-to-stop-strategy-dying-in-execution/</link>
	<pubDate>Mon, 08 Jun 2026 07:30:00 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/142-shridhar-ravilla-how-to-stop-strategy-dying-in-execution/</guid>
	<description><![CDATA[Most leaders assume transformation fails because the strategy was wrong. I don&#8217;t buy that. In this conversation with Sridhar Ravilla, we unpacked why good strategies routinely fail after approval and why the real problem is usually much simpler and much harder to fix. What stood out for me was how often organisations confuse activity with [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Most leaders assume transformation fails because the strategy was wrong. I don&#8217;t buy that. In this conversation with Sridhar Ravilla, we unpacked why good strategies routinely fail after approval and why the real problem is usually much simpler and]]></itunes:subtitle>
	<content:encoded><![CDATA[Most leaders assume transformation fails because the strategy was wrong. I don&#8217;t buy that. In this conversation with Sridhar Ravilla, we unpacked why good strategies routinely fail after approval and why the real problem is usually much simpler and much harder to fix. What stood out for me was how often organisations confuse activity with [&#8230;]]]></content:encoded>
	<enclosure url="https://mcdn.podbean.com/mf/web/h5duiku845v2n92z/142_Shridhar_Ravilla_FINAL_AUDIObesw2.mp3" length="44155535" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Most leaders assume transformation fails because the strategy was wrong. I don&#8217;t buy that. In this conversation with Sridhar Ravilla, we unpacked why good strategies routinely fail after approval and why the real problem is usually much simpler and much harder to fix. What stood out for me was how often organisations confuse activity with [&#8230;]]]></itunes:summary>
	<itunes:image href="https://practical-leadership.academy/wp-content/uploads/2026/06/Sridhar-Ravilla.png"></itunes:image>
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		<ssp:title>142 Shridhar Ravilla &#8211; How to stop strategy dying in execution</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:30:39</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[Most leaders assume transformation fails because the strategy was wrong. I don&#8217;t buy that. In this conversation with Sridhar Ravilla, we unpacked why good strategies routinely fail after approval and why the real problem is usually much simpler and much harder to fix. What stood out for me was how often organisations confuse activity with [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/06/Sridhar-Ravilla.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>141.  Lisa Woodruff &#8211; How to reduce chaos and reclaim capacity</title>
	<link>https://practical-leadership.academy/podcast/141-lisa-woodruff-how-to-reduce-chaos-and-reclaim-capacity/</link>
	<pubDate>Mon, 01 Jun 2026 09:45:09 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/141-lisa-woodruff-how-to-reduce-chaos-and-reclaim-capacity/</guid>
	<description><![CDATA[Most founders think they have a productivity problem. I think most of them have a capacity problem. In this conversation with Lisa Woodruff, we unpacked something that shows up in businesses far more often than people realise. Invisible work. The operational load that quietly consumes time, attention and decision-making capacity. We explored why leaders overload [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Most founders think they have a productivity problem. I think most of them have a capacity problem. In this conversation with Lisa Woodruff, we unpacked something that shows up in businesses far more often than people realise. Invisible work. The operati]]></itunes:subtitle>
	<content:encoded><![CDATA[Most founders think they have a productivity problem. I think most of them have a capacity problem. In this conversation with Lisa Woodruff, we unpacked something that shows up in businesses far more often than people realise. Invisible work. The operational load that quietly consumes time, attention and decision-making capacity. We explored why leaders overload [&#8230;]]]></content:encoded>
	<enclosure url="https://mcdn.podbean.com/mf/web/wug5spkkpr7sci9t/141_LISA_WOODRUFF_FINAL_VIDEO_V1.mp3" length="38294932" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Most founders think they have a productivity problem. I think most of them have a capacity problem. In this conversation with Lisa Woodruff, we unpacked something that shows up in businesses far more often than people realise. Invisible work. The operational load that quietly consumes time, attention and decision-making capacity. We explored why leaders overload [&#8230;]]]></itunes:summary>
	<itunes:image href="https://practical-leadership.academy/wp-content/uploads/2026/06/Lisa_Woodruff5ypyj.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://practical-leadership.academy/wp-content/uploads/2026/06/Lisa_Woodruff5ypyj.png</ssp:url>
		<ssp:title>141.  Lisa Woodruff &#8211; How to reduce chaos and reclaim capacity</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:26:35</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[Most founders think they have a productivity problem. I think most of them have a capacity problem. In this conversation with Lisa Woodruff, we unpacked something that shows up in businesses far more often than people realise. Invisible work. The operational load that quietly consumes time, attention and decision-making capacity. We explored why leaders overload [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/06/Lisa_Woodruff5ypyj.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>140. Michael Manzi &#8211; How to Build Sales Systems that Scale</title>
	<link>https://practical-leadership.academy/podcast/140-michael-manzi-how-to-build-sales-systems-that-scale/</link>
	<pubDate>Mon, 25 May 2026 07:30:00 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/140-michael-manzi-how-to-build-sales-systems-that-scale/</guid>
	<description><![CDATA[Most commercial leaders think they’ve got a pipeline problem when they’ve actually got a systems diagnosis problem. This conversation with Michael Manzi gets into the difference between copying tactics and actually understanding what drives performance. There’s a massive difference. We talked about why most sales playbooks fail when they’re transplanted into a new business, how [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Most commercial leaders think they’ve got a pipeline problem when they’ve actually got a systems diagnosis problem. This conversation with Michael Manzi gets into the difference between copying tactics and actually understanding what drives performance. ]]></itunes:subtitle>
	<content:encoded><![CDATA[Most commercial leaders think they’ve got a pipeline problem when they’ve actually got a systems diagnosis problem. This conversation with Michael Manzi gets into the difference between copying tactics and actually understanding what drives performance. There’s a massive difference. We talked about why most sales playbooks fail when they’re transplanted into a new business, how [&#8230;]]]></content:encoded>
	<enclosure url="https://mcdn.podbean.com/mf/web/qzdb29wjzin75by9/140_Michael_Manzi_Final_Audio8jhqg.mp3" length="42926544" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Most commercial leaders think they’ve got a pipeline problem when they’ve actually got a systems diagnosis problem. This conversation with Michael Manzi gets into the difference between copying tactics and actually understanding what drives performance. There’s a massive difference. We talked about why most sales playbooks fail when they’re transplanted into a new business, how [&#8230;]]]></itunes:summary>
	<itunes:image href="https://practical-leadership.academy/wp-content/uploads/2026/05/Michael_Manziavxk7.png"></itunes:image>
	<ssp:image>
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		<ssp:title>140. Michael Manzi &#8211; How to Build Sales Systems that Scale</ssp:title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:29:48</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[Most commercial leaders think they’ve got a pipeline problem when they’ve actually got a systems diagnosis problem. This conversation with Michael Manzi gets into the difference between copying tactics and actually understanding what drives performance. There’s a massive difference. We talked about why most sales playbooks fail when they’re transplanted into a new business, how [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/05/Michael_Manziavxk7.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>139. David Graddy &#8211; How to spot leaders before they emerge</title>
	<link>https://practical-leadership.academy/podcast/139-david-graddy-how-to-spot-leaders-before-they-emerge/</link>
	<pubDate>Mon, 20 Apr 2026 07:30:00 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/139-david-graddy-how-to-spot-leaders-before-they-emerge/</guid>
	<description><![CDATA[Most people wait for permission to lead. That’s the mistake. This conversation with David Graddy is a reminder that leadership isn’t a promotion. It’s a pattern of behaviour. And if you’re not already doing it, a new title won’t suddenly fix that. In fact, it’ll expose it. We get into what actually gets noticed inside [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Most people wait for permission to lead. That’s the mistake. This conversation with David Graddy is a reminder that leadership isn’t a promotion. It’s a pattern of behaviour. And if you’re not already doing it, a new title won’t suddenly fix that. In fac]]></itunes:subtitle>
	<content:encoded><![CDATA[Most people wait for permission to lead. That’s the mistake. This conversation with David Graddy is a reminder that leadership isn’t a promotion. It’s a pattern of behaviour. And if you’re not already doing it, a new title won’t suddenly fix that. In fact, it’ll expose it. We get into what actually gets noticed inside [&#8230;]]]></content:encoded>
	<enclosure url="https://mcdn.podbean.com/mf/web/tgwd2hkhzhw3k58a/139_David_Graddy_Final_Audioa66u8.mp3" length="22936677" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Most people wait for permission to lead. That’s the mistake. This conversation with David Graddy is a reminder that leadership isn’t a promotion. It’s a pattern of behaviour. And if you’re not already doing it, a new title won’t suddenly fix that. In fact, it’ll expose it. We get into what actually gets noticed inside [&#8230;]]]></itunes:summary>
	<itunes:image href="https://practical-leadership.academy/wp-content/uploads/2026/04/David_Graddy9e955.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://practical-leadership.academy/wp-content/uploads/2026/04/David_Graddy9e955.png</ssp:url>
		<ssp:title>139. David Graddy &#8211; How to spot leaders before they emerge</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:29:16</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[Most people wait for permission to lead. That’s the mistake. This conversation with David Graddy is a reminder that leadership isn’t a promotion. It’s a pattern of behaviour. And if you’re not already doing it, a new title won’t suddenly fix that. In fact, it’ll expose it. We get into what actually gets noticed inside [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/04/David_Graddy9e955.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>138. Reed Nyffeler &#8211; How to build exponential leaders that sell</title>
	<link>https://practical-leadership.academy/podcast/138-reed-nyffeler-how-to-build-exponential-leaders-that-sell/</link>
	<pubDate>Mon, 13 Apr 2026 07:30:00 +0000</pubDate>
	<dc:creator><![CDATA[Paul Morton - Practical Leadership Academy]]></dc:creator>
	<guid isPermaLink="false">https://practical-leadership.academy/podcast/138-reed-nyffeler-how-to-build-exponential-leaders-that-sell/</guid>
	<description><![CDATA[Most leaders think growth comes from doing more. Hiring more people. Adding more activity. More meetings, more pipeline, more noise. Reed Nyffeler has spent two decades proving the opposite. He scaled a security franchise from one location to 400 and $250 million in revenue. The lever wasn’t effort. It was multiplication. This conversation is about [&#8230;]]]></description>
	<itunes:subtitle><![CDATA[Most leaders think growth comes from doing more. Hiring more people. Adding more activity. More meetings, more pipeline, more noise. Reed Nyffeler has spent two decades proving the opposite. He scaled a security franchise from one location to 400 and $25]]></itunes:subtitle>
	<content:encoded><![CDATA[Most leaders think growth comes from doing more. Hiring more people. Adding more activity. More meetings, more pipeline, more noise. Reed Nyffeler has spent two decades proving the opposite. He scaled a security franchise from one location to 400 and $250 million in revenue. The lever wasn’t effort. It was multiplication. This conversation is about [&#8230;]]]></content:encoded>
	<enclosure url="https://mcdn.podbean.com/mf/web/r4qmvvdgr5hzsuic/138_REED_NYFFELER_FINAL_AUDIO9so1b.mp3" length="25467796" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Most leaders think growth comes from doing more. Hiring more people. Adding more activity. More meetings, more pipeline, more noise. Reed Nyffeler has spent two decades proving the opposite. He scaled a security franchise from one location to 400 and $250 million in revenue. The lever wasn’t effort. It was multiplication. This conversation is about [&#8230;]]]></itunes:summary>
	<itunes:image href="https://practical-leadership.academy/wp-content/uploads/2026/04/Reed_Nyffelerar5bn.png"></itunes:image>
	<ssp:image>
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		<ssp:title>138. Reed Nyffeler &#8211; How to build exponential leaders that sell</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:30:45</itunes:duration>
	<itunes:author><![CDATA[Paul Morton - Practical Leadership Academy]]></itunes:author>	<googleplay:description><![CDATA[Most leaders think growth comes from doing more. Hiring more people. Adding more activity. More meetings, more pipeline, more noise. Reed Nyffeler has spent two decades proving the opposite. He scaled a security franchise from one location to 400 and $250 million in revenue. The lever wasn’t effort. It was multiplication. This conversation is about [&#8230;]]]></googleplay:description>
	<googleplay:image href="https://practical-leadership.academy/wp-content/uploads/2026/04/Reed_Nyffelerar5bn.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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