Practical Leadership Academy

Paul Morton, FRSA


I help founders, CEOs and revenue leaders do better, faster.

You are where you are for a reason. You’re not a fake. You won’t likely fail. 

Everyone else is making it up as they go too! 

You were probably hired by smart people – trust their judgment, just for a moment.

I’ll work with you to uncover and reframe what you can already do and help you fill in any gaps in your knowledge.

Together we can make your life easier and your work more productive.

I’ve been specialising in SaaS platform businesses – corporate digital learning businesses in particular, including HR tech and EdTech, although recently I’ve developed good experience with B2C apps.

I’ve waded through various exits and acquisitions and have the scars and a trail of mistakes to share and help you avoid making them too.

Let’s talk – click to book a call

Clients & Friends

Professional Credentials

Professional memberships

  • FRSA – Fellow of the Royal Society of Arts, Manufactures and Commerce
  • FLPI – Fellow of the Learning and Performance Institute

education background

  • MA (Hons) Edinburgh – Scandinavian Studies
  • Pavilion CRO School + Enterprise (ongoing)
  • Winning By Design – Revenue Architecture course
  • Arbringer Institute – Outward Performance (ongoing)

Professional Experience

  • Board advisor – commercial & L&D industry – VR platform
  • Commercial GM – fractional – wellbeing B2C app company – Seed
  • Commercial & leadership coach & mentor to CEO / leadership team – bootstrapped HR tech skills platform
  • International expansion architect – P/E backed learning content & platform company
  • Advisory & strategy work with P/E backed learning group
  • Regional commercial director Europe, Americas, Partners at CrossKnowledge – subsidiary of Wiley inc – B2B corp learning content, platform & services

  • Individual coaching & mentoring for
    • CEO & CRO at Series C coaching company
    • SVP Growth at P/E backed online learning platform
    • CCO at AIM listed learning company